Table 1. Wood culture experience center survey contents

Classification	Details										Scale
Personal information	Questionnaire gender, age, occupation, cognitive path, visit characteristics, number of uses, purpose of visit										Nominal
Visit factors		Naturalness	←			…	→			Friendship	Nominal, ratio
	Nine item	①	②	③	④	⑤	⑥	⑦	⑧	⑨
	① Naturalness ② Accessibility ③ Price level (experience cost) ④ Escape and recreation ⑤ Experiential learning and observation ⑥ Health promotion ⑦ Preservation of natural environment ⑧ Things to see/enjoy ⑨ Promotion of friendship

Satisfaction	Wood culture experience center	Career experience center	Youth training center	Natural recreation forest	Rank
	( )ranking	( )ranking	( )ranking	( )ranking
	Museum/exhibition hall	Arboretum	City park	Amusement park
	( )ranking	( )ranking	( )ranking	( )ranking

Similarity	Classification	Very similar	←	Commonly	→	Totally different	Likert 5-point
	Wood culture Experience center ↔ Career experience center··City park ↔ amusement park	①	②	③	④	⑤
	Total	8 Pairs of contrasts