| Cultural heritage | Playing with wood | Cultural festivals | Architecture of wood | Cultural contents | Cultural education | Wood products |
| Responses | 623 | 393 | 502 | 619 | 287 | 193 | 1405 |
| TV | 39.2% | 29.3% | 29.1% | 33.8% | 47.7% | 22.8% | 31.9% |
| Radio | 4.5% | 5.9% | 4.2% | 3.7% | 5.2% | 7.3% | 2.0% |
| Newspaper (including internet) | 11.7% | 11.7% | 10.0% | 10.7% | 13.2% | 13.5% | 8.6% |
| Magazine(including internet) | 8.5% | 12.5% | 9.0% | 8.6% | 14.6% | 15.0% | 11.8% |
| Technical book | 4.2% | 5.9% | 6.2% | 5.0% | 9.8% | 15.5% | 4.6% |
| Internet (Blog) | 53.9% | 52.4% | 54.8% | 54.3% | 42.2% | 37.3% | 64.6% |
| Institutional website | 14.4% | 17.0% | 17.1% | 15.0% | 15.0% | 18.7% | 6.2% |
| Introduction from an acquaintance | 18.0% | 21.6% | 21.1% | 20.4% | 14.6% | 21.8% | 21.6% |
| SNS | 12.4% | 11.7% | 14.1% | 13.4% | 11.5% | 11.9% | 16.4% |